Mobile Marketing

People spend more than 4 hours daily on their mobile phone. The time spent on the phone is a mix of time spent on social media, e-commerce, searching and browsing. This provides a clear and important opportunity to capture the attention of consumers.

 provides the following features for mobile marketing:

Mobile-first Indexing

 provides the framework to create a site that can reflect the proper content and perform well. Pages can be loaded quickly and use responsive design – meaning that the site senses what size and shape device it’s being loaded on.

The framework controls the photos and text to appear where they should and the buttons need to work with touch screens.

Social Media Marketing

 is fully linked with WeChat and capabilities are completely customizable. You can select from intricate demographics including everything from profession to interest to geographic location. This sort of targeting option helps to ensure that your brand is spending its advertising dollars on only the most relevant users that are going to be most likely to have an interest in your brand and follow up with a purchase.

Personalization

 allows you to leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective clients.  allows you to create personalized content for individuals or a selective demographical group. Personalized marketing gives customers a sense of identity. They cease to be one of the masses, and instead become an individual with unique wants and needs.

Mobile Pay

Mobile marketing and mobile commerce often go hand-in-hand. Consumers are using mobile pay to purchase items after they like what they see in mobile marketing.  supports various mobile payment methods to allow you to link mobile commerce with your mobile marketing seamlessly.

Data Collection & Deeper Analytics

Collecting client data is the single most important key in your marketing strategy. Without data and analytics, you’re marketing blindly, hoping to reach your target audience or persona. Even after clients are acquired, they are ever changing. What your customers loved five years ago isn’t what they want today. To stay in touch, you need to constantly collect data to continue marketing to your existing clients.

Client data gives you the opportunity to improve your client experience and in turn improve your client satisfaction and revenue.  CRM allows you to collect the following types of client data:

Communication Related

• Client name
• Contact types and details – email id, physical address, phone number
• Source of acquisition

Interaction Related

• Does the client respond to the emails and sales calls?
• What categories of topics of the e-DM or e-Survey do the client respond most often?
• Record of calls made to the help desk

Client Profile

• Birthday of the client
• Region
• Hobbies & Interests
• Income levels

 Feedback

• Survey results the customer has taken
• Complaints the customer has left
• The products that were returned

According to survey, 65% of consumers are happy to share their information in exchange for more targeted marketing and 67% are willing to share their data if they receive some form of benefit, such as discounts, it is up to you to make the client data and deeper analytics to improve the effectiveness of your marketing and clients’ experience.